SEO Basics

scheme with icons isolated main activities related to seo

SEO is a complicated arena with more than enough local and national businesses promising fast and instant results. Getting through the clutter can be difficult, so we’ve put together this list of the most important elements of SEO. If you’ve had success with other tactics, share in the comments section!

Content Development

Keyword Research for All Pages

Every page should have 2-3 keyword phrases based on search volume and page focus. These keyword phrases should be the foundation for tags, content and links moving forward. For this, you can either just think of relevant phrases or use Google Keyword Planner to see where the search volume lies.

Declaration of Title Tag & Meta Description

The Title Tag is the most important on-page aspect of a web page for search engine relevance. Aside from the significance of this tag for relevance, the title tag is the main headline returned to users in the search engine result pages and influences whether a user clicks through to a page upon finding it in the search results.

Meta Descriptions are displayed in the search results and have bearing on whether users click through to a page. The Meta description is a concise summary of the contents of a page.


SERP Example

On-Page, Keyword-Focused Content

Search engines favor web pages that demonstrate consistent authority about a particular subject or industry through the publication of rich, quality content. This content should be centered on the keywords assigned above.

Addition of Header Tags on Each Page

Heading tags (H1, H2, H3…H6) are intended to describe sections of page content in a hierarchal manner. Each heading should introduce a section of content, with H1 tags heading up the section with the highest level of importance or the page itself. The use of H tags in a logical hierarchy helps users and search engines determine the subject of a page.

Blog Articles

Regular blog posts build the site into an information source.  This not only provides valuable new content for the search engines to index, but it can also build trust with visitors.  Visitors who perceive the site as a trust-worthy source for information are more likely to return repeatedly.   Likewise, a quality, regularly-updated blog is an effective method for increasing brand awareness and natural inbound links.

Creation of Social Identities

Facebook, Google+ and Twitter can and should be created to extend the brand awareness. The appropriate information and images should also be filled out for each of the three identities.

Technical Optimization

Canonical Link

Many websites are set up so that the homepage may be reached through multiple URLs.  The canonical link element indicates to the search engines which URL is the “canonical”, or the preferred URL for each page, a practice intended to consolidate the value of varying links to a single page.

Sitemap Submission

The Sitemap protocol as outlined by has been adopted by the major search engines as today’s standard.  While a sitemap alone will not affect a site’s search engine positioning, a sitemap complying with the protocol allows the search engines to crawl a site more thoroughly.

Directory Sync

Many times, your company’s name, address and phone number (NAP) is wrong and/or inconsistent across the web. A great way to combat that is through a Directory Listing Sync. These are generally subscription-based and very affordable. If this is something you’d like done, contact us! We have a great solution we’d love to share with you!

Keyword-Focused Image and Video Optimization

Incorporating descriptive ALT text into image tags contributes to better accessibility as well as search engine optimization. This can be done by adding a bit of code to the image or video when you upload it. An example may be:

 <img src=“rolexwatches.jpg” alt=“Rolex Watch Silver Black Dial”/>

Reporting Tools

Creation of Google Search Console

Google Search console gives you data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps. Search Console should be established to view crawl errors and inconsistencies.

Implementation Google Analytics

Google Analytics (GA) allows you to monitor the traffic of your site and how users interact with your site. GA will not only show you how many visitors you got from SEO (organic) traffic, it will also show you how they interacted with your site through metrics like time on site, pages per session, bounce rate, etc. A simple search will yield hundreds of walk-through videos and articles that can help you set up your Google Analytics.

Activation of Yoast

WordPress SEO by Yoast is a best free SEO plugin for WordPress. This single plugin takes care of many aspects of your WordPress blog’s SEO. Within Yoast, you can create/edit title tags and meta descriptions and preform most of the technical optimizations.