Social Media


Advertising through social media allows you to reach your target market in a positive space where they are constantly engaged. At Statesman Media, we offer the highest level of social media targeting with digital marketing strategists at a reasonable price, all while focusing on your business’s goals.

Facebook & Instagram Tactics

Location – Reach people in areas you want to do business! We focus on specific addresses, zip codes, cities, or entire regions.

Demographics – Choose the audience for your ad based on demographics like age, gender, education, household income, and more!

Interests – Reach people based on their interests and activities on Facebook. If you sell cookware, for example, you can reach people who are interested in cooking, recipes, or cooking shows.

Behaviors – Find people based on their purchase behaviors, the devices they use, and other daily activities. For example, you can reach people who are business travelers, gamers, or who use a specific type of phone.

Connections – Reach people who like your page, your app, or who are attending your event and their friends. You can even promote an event to people who like your page!

Custom Audiences – Custom audiences help you find your existing customers among users on Facebook. You can create a custom audience using a customer contact list, your website traffic, or activity in your app.

Lead Generation – Facebook allows us to capture actual people who want to hear more from you from within the Facebook platform itself.  This strategy is useful to help identify potential sales leads for businesses, and also to grow a database for ongoing automated marketing

Snapchat Tactics

Snapchat Filters – Reach your target audience during a specific a event with location-based filters. For example, you can target specific schools during football games, shopping malls, sporting events, or music festivals.

Snapchat Ads – Create awareness using full screen vertical video ads on Snap Ads. They are full-screen, 100% viewable, and offer audio.

Demographic Targeting – Target your ideal audience by demographic, such as age, location, household income, and advanced demographics like device type, parental status, or pre-defined audience segments based off of interests and behaviors.

Social Media Statistics

  • Facebook is the most widely used social media platform. 79% of internet users (68% of U.S. adults) use it.
  • In 2016, 76% of Facebook users visited the site daily, compared to 70% of users in 2015.
  • About six-in-ten online adults ages 18-29 (59%) use Instagram, and 51% of total users (32% of internet using adults) report using Instagram every day.
  • Over 400 million snaps are shared on Snapchat per day, and nearly 9,000 photos are shared every second.
  • Nearly 80% of time spent on social media platforms occurs on mobile.



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“The Statesman Media team is a professional group of media-savvy individuals who know the market and how best to reach Austinites.”

– Window World Austin

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Call (512) 445-1739 or complete this form to receive information about the Statesman Media products and services that can deliver results.