Search Engine Optimization

It’s not hard to see why search engines are a great source of web traffic. It’s particularly great for generating brand new traffic from users that have never engaged with your brand. When it comes to search engines, you’ll want the strongest presence possible in the organic or unpaid realm. That’s because between 70-80% of users completely ignore the paid advertisements on search engines. Not to mention, websites are never charged when a user clicks their listing.

So how do you get your website to rank better for the key terms that make sense for your business? It’s helpful to first take a step in understanding searching engines like Google, Bing and Yahoo!. Search engines want users to always search with them, so they have a vested interest in providing users with the best results possible. They “crawl” websites looking at factors like content, inbound links, social media engagement, etc. to best understand what a website stands for and the value it tends to bring its visitors. It then indexes them, or assigns them a spot in their directory.

Search Engine Optimization, or SEO, is the process of growing the visibility of your website and business listings within organic, non-paid search engine results. Using proven optimization techniques, your business will rank higher in search results, generate quality leads, and convert searches into sales.

How We Drive Results

People manage your campaign – not machine.

We have a team of in-house search experts using industry best practices, historical campaign metrics, and site performance data to build customized campaigns.

We use quality SEO techniques.

No “black hat” techniques that can leave your website susceptible to consistent algorithm updates.

We analyze and customize.

Thorough analysis of your company’s website and custom recommendations based on site architecture to maximize rankings.

We have a content-centric approach to SEO.

From rich content to the voice you use with social media, digital execution is tailored to speak to your customer.

We ensure listings are consistent.

And we make sure they’re consistent across 70+ different directories, including Google and Facebook. We also alert you when new reviews are posted.

We maximize your mobile presence.

We employ a host of proven techniques to maximize your mobile search presence.



  • We're gearing up to attend #SXSW and putting the final touches on our planned schedules. Are there any can't miss s… Monday Mar 4 - 8:14pm
  • RT @dorsey: So awesome to have @broylesa as a keynote at today's @statesman @Statesman_Media #50atx speaker series. All about food and joy… Wednesday Apr 25 - 8:38pm
  • RT @HillaryClinton: My friend @jmpalmieri wrote a terrific book that everyone should read. It’s smart, emotional, and true. See for yourse… Wednesday Mar 28 - 4:24pm

“The Statesman Media team is a professional group of media-savvy individuals who know the market and how best to reach Austinites.”

– Window World Austin

Take the First Step to Success

Call (512) 445-1739 or complete this form to receive information about the Statesman Media products and services that can deliver results.