Search Engine Marketing (SEM)

Did you know that worldwide users are conducting over 6.5 billion searches per day? If you’re looking to reach customers that are looking for the products and services you offer, paid search is the way to go! Search Engine Marketing, or SEM visitors are 50% more likely to purchase something than an organic user and 69% of searchers that are mobile call a business straight from Google search.

Let’s start with a little background. Search engines, like Google, Bing and Yahoo!, exist to give their users the best possible list of results given their search term. A website’s search presence is dependent on their organic, or SEO efforts and their paid advertising, or PPC. Paid search results show up before the organic listings and are usually denoted they’re ads in a subtle way.

As the name implies, PPC operates on a cost-per-click model, meaning the advertiser is only charged when a user actually clicks the listing, so you’re only paying for traffic that comes to your site. The user intent paired with the CPC model makes paid search a no-brainer for almost all businesses! While there are a wide array of solutions that provide search engine marketing management, you’d be surprised at the wide variety of quality, attention and customization provided.

At Statesman Media we pride ourselves on building and running the campaign that makes the most sense for your business. All of our campaigns are completely customized for your website, but bring the knowledge, experience and learnings that come with being in the business for over a decade. We believe in building your brand, but more importantly driving the results you want to see.

How We Stand Out

Call Log & Weekly Reporting

Our service implements a call log service, so each time a user gets to your site from one of our SEM ads, they are given a special proxy number and the call is recorded and provided in the report. We can then share this data with you to qualify the traffic we’re bringing in.

Customized Campaigns

We can optimize your campaign so that keyword bids are raised when users are in a closer proximity and/or during your hours of operation. Additionally we can big higher on users that are seeking information on a mobile device. Our ongoing optimization may include adding remarketing lists, running display or video ads, utilizing relevant ad extensions.

High Touch Customer Service

Statesman Media has an established history in Central Texas delivering first-class customer service, and that doesn’t stop with our digital products, like PPC. You’ll work with a marketing consultant that will understand your business and work towards meeting your goals.



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“The Statesman Media team is a professional group of media-savvy individuals who know the market and how best to reach Austinites.”

– Window World Austin

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Call (512) 445-1739 or complete this form to receive information about the Statesman Media products and services that can deliver results.