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Studio Wins Three 2019 Telly Awards

Studio Wins Three 2019 Telly Awards

Studio, the full-service, media-agnostic marketing agency inside Statesman Media, has added three new Telly Awards, including the team’s first two Silvers, which recognize the very best in each category. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. Studio’s three 2019 Telly Awards brings the team’s total to 13 over the past three years (11 Bronze and two Silver), a significant accomplishment considering the global scale of the awards and the limited number of winners. Studio’s 2019 Telly Award...

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Statesman Takes Home 12 AWM Awards

Statesman Takes Home 12 AWM Awards

Statesman Media took home a dozen crystal trophies at the Austin Alliance for Women in Media’s “2019 Trailblazer & Excellence in Media Awards,” held on Thursday, April 25 at the Westin Hotel at the Domain. The annual Austin AWM Awards show honors exceptional media individuals and creative. Taking home 12 out of 56 total awards was the most the Statesman and it’s in-house agency, Studio, have earned at any AWM Awards event. Congratulations to the 2019 winners: 2019 Creative Awards Display/Visual Creative: Best Ad Brookfield “Drawn Home” Display/Visual Creative: Best PSA Ad City of Cedar Park “A Little Water Goes...

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Statesman Media Launches Austin360 Radio

Statesman Media Launches Austin360 Radio

We at Statesman Media can’t be more excited to launch Austin360 Radio today, April 8th. Well-known Austin radio personality JB Hager will headline the new streaming radio station with his daily show, Monday-Friday, 3-7 p.m. “After months of planning and creative effort, we’re thrilled to go live today,” said Scott Pompe, Statesman Vice President of Advertising. “Our intention when creating this station was to give Austin listeners an engaging alternative in music as well as in local news and entertainment content. It was also essential that we had an experienced local talent be the voice of our station. We feel...

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The Best Local Media Website in the Country

The Best Local Media Website in the Country

Austin is used to being at the top of “Best of” lists among U.S. cities. And today, Statesman Media is able to add one more thing to where we stand out. Statesman.com won First Place as Best Local Website for sites with more than 750,000 unique monthly visitors by the Local Media Association in their 2018 Local Media Digital Innovation Awards. The Local Media Association (LMA) reviewed the websites from Newspapers, Radio Stations, TV Stations, and digital news sites. What made us the best? The judges recognized Statesman.com’s leading efforts in incorporating advanced media, such as video shot from drones,...

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Vintage microphone  and headphones with signboard on air. Broadcasting radio station concept. 3d illustration

How to use Podcasting as a Marketing Tool

Podcast listening is growing at a steady rate every year. 64% of people are now familiar with podcasts while 44% of them listen monthly. It’s also getting easier for people to listen as technology catches up. Many vehicles now have built in systems that allow you to listen on the go, just like traditional radio. Smart speakers like Amazon Alexa and Google Home are similarly making it easy at home. With both of those advances still being in their fledgling years, we can expect the trend to continue. So how can you tap into the power of podcasting as a...

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Helping the Homeless in Summer’s Heat

Helping the Homeless in Summer’s Heat

With a record temperature of 109 degrees expected today in Austin, colleagues in the Statesman Media advertising department spent time this morning assembling care packages to distribute to the city’s homeless. The team built two different kits, one filled with water, snacks, bandanas; and the other  complete with water, dish, dog food, and biscuits for the homeless who are accompanied by their dogs. The care packages are ready for colleagues to distribute as they leave to make sales calls, or attend to other matters that require the use of their automobiles. So, any homeless person or pet braving today’s dangerously...

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Breakdown of the SERPs

Breakdown of the SERPs

Marketing is all about empathy. As a business owner, you have to ask yourself, how do I get in front of the people that need what I offer. Between social media, email, billboards, etc. it can be tricky figuring out where to spend your dollars. For a second, I want you to consider the following 3 scenarios and think about what they have in common. You’re in the middle of Texas in July standing in your living room sweating profusely because the AC went out an hour ago. Your high school reunion is fast approaching, and you have to find...

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Indy J. and the Temple of the Forgotten Content Distribution Channel

Indy J. and the Temple of the Forgotten Content Distribution Channel

The dusty cavern smells musty, decaying, like aged parchment. The only light that penetrates the gloomy interior comes from the sputtering and spitting torch held by rough hands above a head covered by a fedora. With his free hand, the grizzled veteran of marketing reaches towards the forgotten tomb said to hold ancient secrets that will unlock vast amounts of audience power, data and engagement. He slides back the tomb’s cover, intent on uncovering this lost artifact. The torch light flickers and waves as it crawls slowly into the shadowy interior to reveal… Email?! Why does it always have to...

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Responsive Web Design

Responsive Web Design

Why Should Your Website be Responsive and not Just Mobile Friendly? With the number of mobile users on the rise, it is extremely important to have not just a mobile site but a responsive site. More and more businesses are turning to a responsive web design to draw potential customers to their website and help them stay on the website for a longer period of time. What Exactly is a Responsive Web Design vs Mobile Site? Basically, a mobile-friendly website is a 2nd website, designed just for smaller screens.  It is designed to render properly on mobile devices, but might...

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The Hidden Dangers of Metrics and Benchmarks

The Hidden Dangers of Metrics and Benchmarks

I was on vacation recently in Galveston, TX. The first couple days were overcast but pleasant and I spent a lot of time in the pool and the Gulf. Now, I am plenty old enough to know better and, I guess, young enough to still feel immortal. Shame on me. No sunscreen. Of course, after day two, I was lobster red and couldn’t sleep. It gave me plenty of time to consider this article as I tried to recover from the hidden dangers of the sun.   Metrics and benchmarks, like anything, have positives and negatives. Solid benchmarks can provide...

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