3 Essential Elements of a Successful Display Advertising Campaign

3 Essential Elements of a Successful Display Advertising Campaign

Beginning a display advertising campaign can feel like a daunting task. Though there is some data that suggests that a phenomenon known as “banner blindness” means most users scroll past ads instinctively, in the hands of a savvy marketer, display ads can be quite effective. In fact, the Wall Street Journal reports that the market for display ads is projected to double in the next five years, thanks to new innovations in the display advertising industry.


Four Reasons Why Responsive Design Is What Everyone Is Talking About

Four Reasons Why Responsive Design Is What Everyone Is Talking About

As tablets and smartphones increase in popularity, mobile devices are rivaling traditional desktops in terms of online usage. In fact, Business Insider reports that mobile usage will exceed desktop usage by the end of 2014. The lack of a standard, one-size-fits-all solution has prevented many companies from investing in a website that is optimized for every user experience. That’s why responsive design is all the rage in mobile device optimization. This new design approach provides an across-the-board solution that accommodates any device or functionality. This streamlined approach offers advantages that can improve online traffic, conversions and customer retention. Here are...

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