Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion or sale. Sounds pretty simple, right?  Well, not exactly.  Allow me to explain why though a simple example. Let’s say you work at a large company, and your boss asks you to prepare a report...

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Google’s Mobile-First Index

Google’s Mobile-First Index

Google has been stressing the need for webmasters to provide their users with a positive mobile experience for some time. And that makes sense; 3 out of every 5 searches happen on mobile, and mobile far outpaces desktop as the number one method of searching. Like all search engines, Google’s chief concern is getting users to the right page with correct information and a positive user experience. They don’t want to send their users to a page that makes them pinch and poke a screen they can barely read. Encouraging a responsive, or a mobile-friendly website at the very least,...

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Click Fraud & Digital Marketing Bandits

Click Fraud & Digital Marketing Bandits

What is Click Fraud? The Association of National Advertisers (ANA) and the advertising-fraud firm White Ops conducted a study suggesting marketers could lose as much as $6.5 billion from click fraud in 2017 globally. Luckily, this is down 10% from 2016. Still, with reason, many reluctant business owners will cite click fraud as a major reason to not engage in digital marketing. While click fraud is real, there are ways to prevent it if you know how it works. Put simply, click fraud is the inflation of clicks in digital advertising by bots, competitors or publishers to drain the advertisers...

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Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Native Advertising. Content Marketing. Advertorial. Native Content. Sponsored Content. Complicated, right? It doesn’t have to be. In this article, these terms will be demystified. Let’s start with easy definitions. Native Advertising: Any advertisement that looks like the rest of the actual content around it. So in a newspaper it looks like a story or article. On Facebook, it looks like a post. In the movie theater… well, The Lego Movie. Content Marketing: Any information a company puts out. Blogs, white papers and infographics are popular examples of content marketing. When the new disaster flick puts out a press release about...

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Statesman Studio Joins Ideabar

Statesman Studio Joins Ideabar

Today we’re proud to announce that Statesman Studio is taking the next step in its evolution by joining forces with Ideabar, a Cox Media Group (CMG) agency, headquartered in West Palm Beach, FL. In Ideabar’s continual effort to tell powerful brand stories for clients, as well as to align with broader CMG initiatives to serve a national market, the combination of offices will offer an expanded set of agency services and skillsets, growing the agency to over 40 employees. Nearly two-and-half years ago, Statesman Studio was launched to bring ad agency services to Statesman Media clients in Austin, TX. During...

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Top Tips for Keyword Research

Top Tips for Keyword Research

The starting point for any search campaign, be it PPC or SEO, all starts with quality keyword research. The success of all your efforts for paid and organic will be contingent on selecting just the right keywords. SEO Keywords vs PPC Keywords While PPC and SEO have a lot in common as far as digital marketing tactics, the strategies are very different. The most important thing to remember with PPC is that it is a cost-per-click model. That means, if you’re bidding on a term that never gets searched, and thus never clicked, your budget will never be dinged. On...

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Employee Spotlight – Daniel Loyd

Employee Spotlight – Daniel Loyd

Name: Daniel Loyd Hometown: Austin, Texas Position: Executive Video Producer of Statesman Studio Joined Statesman Media: July 2015 School and Degree: University of Texas at Austin – Radio Television Film Best Queso in Austin: Can’t eat Dairy, but when I did, Kerbey Queso. How did you get started in Video Production? I knew in college that I wanted to be involved with film, so after graduating from UT’s RTF program, I moved out to Los Angeles and started working in entertainment. There I was mostly doing different types of television, features, marketing, documentaries and the like for Sony, New Line,...

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An Update on Wearable Technology

An Update on Wearable Technology

Wearables – or electronic accessories worn by people – have had a fair amount hype in the marketing world this decade, especially since the launch of the Apple Watch in 2015. According to AYTM Market Research, over 26% of US Internet users have purchased at least one Wearable as of February 2017, with most of those people looking for buying them for Fitness reasons.  Wearables can count pulse rate, track number of steps one takes each day, counts calories burned, and even track your movements while you sleep. But beyond that, Wearable users enjoy the utility of being able to...

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How to “Design Your Marketing” with Statesman Studio

How to “Design Your Marketing” with Statesman Studio

By Drew Carr Statesman Studio is a full-service ad agency made up of creative storytellers. Backed by Statesman Media & Cox Media Group and driven by data and results, we offer marketing, media, creative, branding, social, video & native— with access to the research tools and nationwide reach typically found in larger, more expensive firms. If you’re looking to grow your business, Statesman Studio is the perfect place to design your marketing. Here’s how we do it. Research & Data Advertising is about messaging. If you want to send a message about your business, it’s best to know exactly who...

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Fake News Gives Honest Advertisers a Genuine Opportunity

Fake News Gives Honest Advertisers a Genuine Opportunity

By: Joe Vinsik We will not get political in this post. There, it’s upfront. I just want you to have proper expectations. In any case, you are most likely aware that fake news is a big topic of conversation right now. You might think that makes the buyer more beware when reading content published by and or written by an advertiser instead of a traditional publisher. You’d be wrong… if the content is good. Native Advertising is also very big right now and there are a lot of advertisers and publishers doing this wonderful device a huge disservice. Let’s fix...

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