Author Archives: Lindsay Omaits



Lindsay Omaits

Breakdown of the SERPs
in Uncategorized

Breakdown of the SERPs

Marketing is all about empathy. As a business owner, you have to ask yourself, how do I get in front of the people that need what I offer. Between social media, email, billboards, etc. it can be tricky figuring out where to spend your dollars. For a second, I want you to consider the following 3 scenarios and think about what they have in common. You’re in the middle of Texas in July standing in your living room sweating profusely because the AC went out an hour ago. Your high school reunion is fast approaching, and you have to find...

Read More

0
28 Jun 2018
Indy J. and the Temple of the Forgotten Content Distribution Channel
in Uncategorized

Indy J. and the Temple of the Forgotten Content Distribution Channel

The dusty cavern smells musty, decaying, like aged parchment. The only light that penetrates the gloomy interior comes from the sputtering and spitting torch held by rough hands above a head covered by a fedora. With his free hand, the grizzled veteran of marketing reaches towards the forgotten tomb said to hold ancient secrets that will unlock vast amounts of audience power, data and engagement. He slides back the tomb’s cover, intent on uncovering this lost artifact. The torch light flickers and waves as it crawls slowly into the shadowy interior to reveal… Email?! Why does it always have to...

Read More

0
26 Jun 2018
Responsive Web Design
in Uncategorized

Responsive Web Design

Why Should Your Website be Responsive and not Just Mobile Friendly? With the number of mobile users on the rise, it is extremely important to have not just a mobile site but a responsive site. More and more businesses are turning to a responsive web design to draw potential customers to their website and help them stay on the website for a longer period of time. What Exactly is a Responsive Web Design vs Mobile Site? Basically, a mobile-friendly website is a 2nd website, designed just for smaller screens.  It is designed to render properly on mobile devices, but might...

Read More

0
21 Jun 2018
The Hidden Dangers of Metrics and Benchmarks
in Uncategorized

The Hidden Dangers of Metrics and Benchmarks

I was on vacation recently in Galveston, TX. The first couple days were overcast but pleasant and I spent a lot of time in the pool and the Gulf. Now, I am plenty old enough to know better and, I guess, young enough to still feel immortal. Shame on me. No sunscreen. Of course, after day two, I was lobster red and couldn’t sleep. It gave me plenty of time to consider this article as I tried to recover from the hidden dangers of the sun.   Metrics and benchmarks, like anything, have positives and negatives. Solid benchmarks can provide...

Read More

0
18 Jun 2018
July Marketing Ideas to Boost Sales!
in Digital, Hyper-Local

July Marketing Ideas to Boost Sales!

There are so many creative marketing opportunities to take advantage of during the month of July that can help boost sales. This article outlines 7 simple marketing strategies for the month of July. With July 4th approaching quickly, businesses have the opportunity to run a holiday promotion. The easiest way to get in the spirit for Independence Day is to honor your customers with special discounts or promotions! National Grilling Month: July is National Grilling Month! Summertime isn’t complete without barbecue food, especially in Austin. July is a perfect time for your customers to engage with your business. Why not...

Read More

0
12 Jun 2018
Gifs in Digital Marketing
in Digital

Gifs in Digital Marketing

One of the best South by Southwest sessions we attended this year was led by Alex Chung, the founder of Giphy. In addition to making each point with an entertaining and engaging GIF, he shared some pretty compelling statistics. For instance, did you know Americans already spend over 10 hours per day on their screens? Online video accounts for 74% of all online traffic with 55% of people watching videos online every day. This points us towards one central idea: time is scarce, and we may be nearing the point of maxing out on the amount of time users are engaging...

Read More

0
26 Mar 2018
Tips & Recommendations for SXSW 2018
in Uncategorized

Tips & Recommendations for SXSW 2018

Here at Statesman Media, we’re thrilled to be attending our best Austin festival of the year – South by Southwest. Six members of our team will be learning, sharing, networking and enjoying the 9-day festival centered around technology, innovation and arts. Be on the lookout for tweets and posts! (@Statesman_Media) We have some SXSW veterans, so we thought we’d share some tips and tricks for our fellow SX attendants this year. Figuring Out Your Schedule Your starting point should of course be the SXSW.com website and 2018 SXSW app. Navigating these online schedules may seem daunting, but there are some...

Read More

0
06 Mar 2018
Four Upcoming Under-the-Radar Austin Events
in Events

Four Upcoming Under-the-Radar Austin Events

Let’s face it.  Austin, Texas has one of the most impressive resumes of all cities in the United States when it comes to big events. The two largest events of the year are South by Southwest and the ACL Music Festival, both of which draw attendees from around the world.  And while we’re the 39th largest market according to Nielsen, Austin is the only city in the country to host a Formula 1 race, the most exclusive racing series in the world. But throughout the year, there is almost always something going on in our wonderful city.  We wanted to...

Read More

0
25 Jan 2018
Marketers: Are You Prepared for the Voice Search Revolution?
in Digital

Marketers: Are You Prepared for the Voice Search Revolution?

For all you marketers who think they finalized their digital search strategy at the end of 2017, we’re sorry.  You must start from scratch in 2018! Well, not exactly.  A complete overhaul isn’t in order.  But it’s time to start paying attention to Voice Search if you have not. What is Voice Search? Voice Search is the act of using your voice to conduct a Search Engine Query, rather than typing it out. For example: iPhone users who have procrastinated and need to make last minute plans to find a restaurant this weekend may be asking today: “Siri, where should...

Read More

0
27 Dec 2017
Why Does IP Targeting Provide a High ROI?
in Display

Why Does IP Targeting Provide a High ROI?

  IP Targeting is quickly becoming the popular resource for online advertising.  Why? Targeted campaigns using first party data (i.e. your customer list) are becoming more widely used. Making sure you have the best data with most targeted strategy to reach your customers can greatly increase ROI and transparency for attribution digitally. Cookie-less Marketing vs Location Marketing Since the beginning of internet, digital marketers have been able to track and review data collected from users’ interactions with various websites through cookies.  While many business owners still use cookie data to remarket to consumers, you can also use first party data...

Read More

0
16 Oct 2017
Page 1 of 612345...Last »