Tag: PPC


Marketers: Are You Prepared for the Voice Search Revolution?

Marketers: Are You Prepared for the Voice Search Revolution?

For all you marketers who think they finalized their digital search strategy at the end of 2017, we’re sorry.  You must start from scratch in 2018! Well, not exactly.  A complete overhaul isn’t in order.  But it’s time to start paying attention to Voice Search if you have not. What is Voice Search? Voice Search is the act of using your voice to conduct a...

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Paid Search Extensions

Paid Search Extensions

Google AdWords offers a variety of extensions that can enhance your paid search ad, give more information about your business, entice click-through rate and occupy more real estate on a search engine results page. Google uses its proprietary algorithm to determine the frequency of displaying your extensions, so it’s impossible to guarantee extensions appearing for individual searches. That being said, extensions are easy to create...

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PPC: Reducing Spend vs. Reducing CPA

PPC: Reducing Spend vs. Reducing CPA

As marketers, we’re constantly working on a variety of objectives – build the brand, gain TOMA (top-of-mind awareness), increase followers, bring in new leads, be creative, be meaningful, share the vision. In reality, our extra-departmental coworkers (ie everyone else in the building) care about one thing: how much money are those guys making us? A smart marketer will first focus on what’s leading to the...

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