Tag: Digital Marketing


Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion...

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Employee Spotlight: Richard Romeo

Employee Spotlight: Richard Romeo

Joined Statesman Media: May 2013 Hometown: Clear Lake, Texas Position: Senior Account Executive of Real Estate School and Degree: Texas State University: BF in Journalism, BA  in Acting Favorite Austin Food Truck: Hand Held What is the environment for a millennial working in a traditional media company? Working for a traditional media company is an interesting cross between the old world and new world. It...

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