Responsive Web Design

Responsive Web Design

Why Should Your Website be Responsive and not Just Mobile Friendly?

With the number of mobile users on the rise, it is extremely important to have not just a mobile site but a responsive site. More and more businesses are turning to a responsive web design to draw potential customers to their website and help them stay on the website for a longer period of time.

What Exactly is a Responsive Web Design vs Mobile Site?

Basically, a mobile-friendly website is a 2nd website, designed just for smaller screens.  It is designed to render properly on mobile devices, but might not adjust on different sized screens.  Mobile screen sizes vary greatly by device.  Some the largest smartphone screens today are 7 inches diagonally!  But there are still plenty of phones that are smaller than 4 inches diagonally.  This is a big variance.

Responsive web design adjusts the design of your website to adapt to the size of any screen it is being viewed on. Whether you’re on a desktop, tablet, or mobile device, the site expands, or contracts based upon screen size.

Navigation Differences by Screen Size

When a user is on a smartphone, they navigate the site differently than if they are on a desktop device with a mouse, or on a tablet. The site needs to be simpler and smaller so that the smartphone user can still navigate the site just as easily as if they were on a laptop.  Instead of listing out a menu of different pages on your site at the top as we’re accustomed to seeing on desktop sites, the menu on a smartphone would be condensed, and any images would need to be scaled to fit the smaller screen.

Mobile isn’t the only platform to be mindful of in responsive design.  When users have different sized laptop screens, the resolutions and the image sizes will need to respond slightly in order to ensure that everyone sees the website the same way. The website is able to respond this way because everything in it is flexible, including the text, images, and all other mechanical elements. The image may adjust for a smaller screen by cropping itself or by reducing in size.

If one style for the site is wide or too narrow for a screen, a responsive design website will automatically adjust. If a responsive design is used, it provides a seamless experience for the user, allowing them to stay on your site longer.

Why Should You Transition to a Responsive Site?

Responsive web design is important because it makes navigating the website easier and more enjoyable for every kind of user. When a website is easy to navigate and use, a person is more likely to stay on the page longer.  Plus, you’re more likely to get a visitor to convert to your ultimate goal, whether it be a form fill, phone call, or request for more information.

If you are working hard to direct people to your website, make sure to accommodate all users with a responsive web design to get the most from your website. A responsive site also has a greater likelihood of ranking higher in search engine results. Lastly, having a responsive website can save a business a ton of money in the long run by helping you gain and retain clients!

Have more questions about creating a responsive website? Contact one of our Statesman Media marketing consultants today!

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