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SEO Basics

SEO is a complicated arena with more than enough local and national businesses promising fast and instant results. Getting through the clutter can be difficult, so we’ve put together this list of the most important elements of SEO. If you’ve had success with other tactics, share in the comments section! Content Development Keyword Research for All Pages Every page should have 2-3 keyword phrases based...

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Recruiting Trends for 2017

Recruiting Trends for 2017

Gig economy, B2E brand, talent shortage, social sourcing, mobile apply, contextual targeting – where to begin when all you want to do is hire qualified talent.  Quickly. Austin is an ideal talent fit and available jobs are at an all-time high.  So as business leaders how do we recruit and retention talent? Regardless of the talent needs there are a few tactics worth focusing on...

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Statesman Studio Celebrates 2nd Anniversary!

Statesman Studio Celebrates 2nd Anniversary!

Statesman Studio, the in-house ad agency at Statesman Media, celebrated its second birthday this month. The team’s sophomore year was a good one, thanks to a immensely talented and super-hard working team of sales account executives, who brought Studio an amazing list of new clients and projects. In conjuction with its second anniversary, Studio launched a new website, which features the team, its work, and...

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IP Targeting to New Movers

IP Targeting to New Movers

Digital display advertising continues to grow as its ability to target narrow continues to improve.  IP Targeting is a tactic that is allowing marketers to pinpoint their best consumers and prospects.  Quite simply, if you have an address list, we deliver a digital ad message to those specific addresses   A strong use of IP targeting that is becoming more prominent is around a New...

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Visit Statesman Media

Visit Statesman Media

We love living in Austin, and the location of Statesman Media simply can’t be beat! There’s so many great things to do and see within just a few steps of our building. Whether you’re a visitor or a local, if you’re looking for Austin attractions, come visit the presses at the Austin American Statesman. Tours will be given for the next few months where you can learn about...

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