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Responsive Web Design

Responsive Web Design

Why Should Your Website be Responsive and not Just Mobile Friendly? With the number of mobile users on the rise, it is extremely important to have not just a mobile site but a responsive site. More and more businesses are turning to a responsive web design to draw potential customers to their website and help them stay on the website for a longer period of...

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The Hidden Dangers of Metrics and Benchmarks

The Hidden Dangers of Metrics and Benchmarks

I was on vacation recently in Galveston, TX. The first couple days were overcast but pleasant and I spent a lot of time in the pool and the Gulf. Now, I am plenty old enough to know better and, I guess, young enough to still feel immortal. Shame on me. No sunscreen. Of course, after day two, I was lobster red and couldn’t sleep. It...

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Statesman Media employees Kaolhi Ly, Kim Harrington, Jihan Kuri, Austin Chilton, and Avi Schaeffer shared what they learned at SXSW during a recent panel discussion. (Not pictured, Lindsay Omits.)

Statesman Media Raps Up SXSW

Statesman Media advertising colleagues enjoyed a panel discussion about Austin’s infamous annual event, SXSW. Moderated by Patrick Acton, digital sales director, panelists Kaolhi Ly, Kim Harrington, Jihan Kuri, Austin Chilton, and Avi Schaeffer shared what they learned during the week-long sessions and festivals. Patrick: SXSW is a whirlwind. Where did you focus your efforts and which event, if any, inspired you the most? Avi: Everyone...

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Tips & Recommendations for SXSW 2018

Tips & Recommendations for SXSW 2018

Here at Statesman Media, we’re thrilled to be attending our best Austin festival of the year – South by Southwest. Six members of our team will be learning, sharing, networking and enjoying the 9-day festival centered around technology, innovation and arts. Be on the lookout for tweets and posts! (@Statesman_Media) We have some SXSW veterans, so we thought we’d share some tips and tricks for...

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Google’s Mobile-First Index

Google’s Mobile-First Index

Google has been stressing the need for webmasters to provide their users with a positive mobile experience for some time. And that makes sense; 3 out of every 5 searches happen on mobile, and mobile far outpaces desktop as the number one method of searching. Like all search engines, Google’s chief concern is getting users to the right page with correct information and a positive...

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Click Fraud & Digital Marketing Bandits

Click Fraud & Digital Marketing Bandits

What is Click Fraud? The Association of National Advertisers (ANA) and the advertising-fraud firm White Ops conducted a study suggesting marketers could lose as much as $6.5 billion from click fraud in 2017 globally. Luckily, this is down 10% from 2016. Still, with reason, many reluctant business owners will cite click fraud as a major reason to not engage in digital marketing. While click fraud...

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Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Native Advertising. Content Marketing. Advertorial. Native Content. Sponsored Content. Complicated, right? It doesn’t have to be. In this article, these terms will be demystified. Let’s start with easy definitions. Native Advertising: Any advertisement that looks like the rest of the actual content around it. So in a newspaper it looks like a story or article. On Facebook, it looks like a post. In the movie...

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Statesman Studio Joins Ideabar

Today we’re proud to announce that Statesman Studio is taking the next step in its evolution by joining forces with Ideabar, a Cox Media Group (CMG) agency, headquartered in West Palm Beach, FL. In Ideabar’s continual effort to tell powerful brand stories for clients, as well as to align with broader CMG initiatives to serve a national market, the combination of offices will offer an...

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Top Tips for Keyword Research

Top Tips for Keyword Research

The starting point for any search campaign, be it PPC or SEO, all starts with quality keyword research. The success of all your efforts for paid and organic will be contingent on selecting just the right keywords. SEO Keywords vs PPC Keywords While PPC and SEO have a lot in common as far as digital marketing tactics, the strategies are very different. The most important...

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Employee Spotlight – Daniel Loyd

Employee Spotlight – Daniel Loyd

Name: Daniel Loyd Hometown: Austin, Texas Position: Executive Video Producer of Statesman Studio Joined Statesman Media: July 2015 School and Degree: University of Texas at Austin – Radio Television Film Best Queso in Austin: Can’t eat Dairy, but when I did, Kerbey Queso. How did you get started in Video Production? I knew in college that I wanted to be involved with film, so after...

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