Programmatic


Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are....

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