Hyper-Local


Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are....

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Hyper-Local Marketing – What Does it Mean?

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh...

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