Display


Why Does IP Targeting Provide a High ROI?

Why Does IP Targeting Provide a High ROI?

  IP Targeting is quickly becoming the popular resource for online advertising.  Why? Targeted campaigns using first party data (i.e. your customer list) are becoming more widely used. Making sure you have the best data with most targeted strategy to reach your customers can greatly increase ROI and transparency for attribution digitally. Cookie-less Marketing vs Location Marketing Since the beginning of internet, digital marketers have...

Read More


Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are....

Read More