Digital


July Marketing Ideas to Boost Sales!

July Marketing Ideas to Boost Sales!

There are so many creative marketing opportunities to take advantage of during the month of July that can help boost sales. This article outlines 7 simple marketing strategies for the month of July. With July 4th approaching quickly, businesses have the opportunity to run a holiday promotion. The easiest way to get in the spirit for Independence Day is to honor your customers with special...

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Gifs in Digital Marketing

Gifs in Digital Marketing

One of the best South by Southwest sessions we attended this year was led by Alex Chung, the founder of Giphy. In addition to making each point with an entertaining and engaging GIF, he shared some pretty compelling statistics. For instance, did you know Americans already spend over 10 hours per day on their screens? Online video accounts for 74% of all online traffic with 55%...

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Marketers: Are You Prepared for the Voice Search Revolution?

Marketers: Are You Prepared for the Voice Search Revolution?

For all you marketers who think they finalized their digital search strategy at the end of 2017, we’re sorry.  You must start from scratch in 2018! Well, not exactly.  A complete overhaul isn’t in order.  But it’s time to start paying attention to Voice Search if you have not. What is Voice Search? Voice Search is the act of using your voice to conduct a...

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Native Advertising in its Native Environment

Native Advertising in its Native Environment

I’ve told you before about native and the ways it can lift your brand awareness, create affinity and trust, and help to tell ‘your story’. Now I’ll show you what I’m talking about with great examples from top brands across the webiverse. Wait, is webiverse a Spiderman thing because that’s probably trademarked. Keep your eye out for a cease and desist boys. Now on with...

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Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion...

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Native Ads: The Digital Chameleon

Native Ads: The Digital Chameleon

It’s happened to all of us. While browsing online, you come across an article that interests you, click and immediately engage with the content. After perusing the story, you notice the words sponsored by” or “promoted by” and can’t help but feel “duped”. But, instead of glazing over the ad, you took action. This is a great example of the power of native advertising. You...

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Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are....

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Paid Search Extensions

Paid Search Extensions

Google AdWords offers a variety of extensions that can enhance your paid search ad, give more information about your business, entice click-through rate and occupy more real estate on a search engine results page. Google uses its proprietary algorithm to determine the frequency of displaying your extensions, so it’s impossible to guarantee extensions appearing for individual searches. That being said, extensions are easy to create...

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Accenture’s 2016 Business Trends

Accenture’s 2016 Business Trends

Each year Accenture identifies 5 key technology trends for the year. Below are a few of the trends with the ethical implications. This year at South By Southwest, some of these were reviewed, and they’re important to keep in mind as we move forward with new cutting-edge technologies. Trend # 1: Intelligent Automation Intelligent Automation is a combination of artificial intelligence (AI) and automation, and...

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Speaking the Native Language

Speaking the Native Language

In layman’s terms, native advertising is a type of advertising designed to complement the content on a given platform, usually in the form of an article or video. It often promotes a brand or product while also providing the feel of a real content piece. Native advertising is also here to stay. The industry is on pace to reach $4.6 billion in revenue by 2017,...

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