Digital


Native Advertising in its Native Environment

Native Advertising in its Native Environment

I’ve told you before about native and the ways it can lift your brand awareness, create affinity and trust, and help to tell ‘your story’. Now I’ll show you what I’m talking about with great examples from top brands across the webiverse. Wait, is webiverse a Spiderman thing because that’s probably trademarked. Keep your eye out for a cease and desist boys. Now on with...

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Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion...

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Native Ads: The Digital Chameleon

Native Ads: The Digital Chameleon

It’s happened to all of us. While browsing online, you come across an article that interests you, click and immediately engage with the content. After perusing the story, you notice the words sponsored by” or “promoted by” and can’t help but feel “duped”. But, instead of glazing over the ad, you took action. This is a great example of the power of native advertising. You...

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Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are....

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Paid Search Extensions

Paid Search Extensions

Google AdWords offers a variety of extensions that can enhance your paid search ad, give more information about your business, entice click-through rate and occupy more real estate on a search engine results page. Google uses its proprietary algorithm to determine the frequency of displaying your extensions, so it’s impossible to guarantee extensions appearing for individual searches. That being said, extensions are easy to create...

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Accenture’s 2016 Business Trends

Accenture’s 2016 Business Trends

Each year Accenture identifies 5 key technology trends for the year. Below are a few of the trends with the ethical implications. This year at South By Southwest, some of these were reviewed, and they’re important to keep in mind as we move forward with new cutting-edge technologies. Trend # 1: Intelligent Automation Intelligent Automation is a combination of artificial intelligence (AI) and automation, and...

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Speaking the Native Language

Speaking the Native Language

In layman’s terms, native advertising is a type of advertising designed to complement the content on a given platform, usually in the form of an article or video. It often promotes a brand or product while also providing the feel of a real content piece. Native advertising is also here to stay. The industry is on pace to reach $4.6 billion in revenue by 2017,...

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South By Southwest Interactive 2016

South By Southwest Interactive 2016

South by Southwest celebrated its 30th year, and per usual, this festival combining Interactive, Film and Music did not disappoint! Keynotes The excitement kicked off with President Barack Obama taking center stage in an interview with the Texas Tribune. In this time, he talked about the need to bring digital innovation to the public sector. The President did not cast a shadow though on the...

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What to Check out at SXSW Interactive – One Schedule

What to Check out at SXSW Interactive – One Schedule

SXSW Interactive is a 5-day Austin-based event featuring the industry’s best thought leaders, innovators and movers and shakers showcasing their products, research and ideas. This year it will be March 11-15 and showcasing some really great stuff! It can though be super overwhelming for badge and non-badge holders alike. To help with some of the confusion, we put together the one schedule you need to use if...

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Change to Paid Search Layout

Change to Paid Search Layout

Google announced yesterday that it has removed right-rail ads for “highly commercial” queries. It has instead replaced them with an extra paid search ad on top, for a total of 4. The ads below the organic listings will still exist. This will have a huge effect on the layout of Google search engine results pages, or SERPs.   Google had been testing this 4-ad model for a...

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