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Austin’s IAB Certified Digital Experts

Austin’s IAB Certified Digital Experts

Planning and executing a digital marketing campaign is difficult, even for seasoned marketers.  There are a countless strategies and tactics to target potential customers:  SEM, SEO, Display Marketing, Remarketing, Reputation Management, Mobile, Email, Social Media, Video, and more.  Having an expert help guide you through the digital landscape is important to ensure you’re maximizing your digital marketing investment. This month, we’re happy to announce all...

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Austin Light Up Metal Sign Hanging on Textured Wall

Mayor Adler Headlines “Marketing to the New Austin” Event

WED., SEPT. 30, 2015 – 8:30-11 A.M. Austin’s gravitational pull is undeniable. According to the U.S. Census Bureau, 157 people per day move to the Austin metro area. Such exponential growth has led to sweeping demographic evolution. Businesses need to understand the cultural shifts and future implications, and adjust the way they market to the new Austin.   On Wednesday, Sept. 30, Statesman Media hosts...

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Fonts and Typography in Design

Fonts and Typography in Design

I’ve been lucky enough in my career to have worked with a number of exceptional designers, and one thing I was always drawn to in the work of those I admired was their use of fonts and typography. For me and the way I design, the use of fonts is of paramount importance, and is often the place I start when trying to convey an...

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Employee Spotlight: Richard Romeo

Employee Spotlight: Richard Romeo

Joined Statesman Media: May 2013 Hometown: Clear Lake, Texas Position: Senior Account Executive of Real Estate School and Degree: Texas State University: BF in Journalism, BA  in Acting Favorite Austin Food Truck: Hand Held What is the environment for a millennial working in a traditional media company? Working for a traditional media company is an interesting cross between the old world and new world. It...

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Hyper-Local Marketing – What Does it Mean?

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh...

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PPC: Reducing Spend vs. Reducing CPA

PPC: Reducing Spend vs. Reducing CPA

As marketers, we’re constantly working on a variety of objectives – build the brand, gain TOMA (top-of-mind awareness), increase followers, bring in new leads, be creative, be meaningful, share the vision. In reality, our extra-departmental coworkers (ie everyone else in the building) care about one thing: how much money are those guys making us? A smart marketer will first focus on what’s leading to the...

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Selecting the Best Marketing Channel

Selecting the Best Marketing Channel

Mark Twain once wrote, “Many a small thing has been made large by the right kind of advertising.” The problem is, many advertisers are not completely certain of where to put their dollars. The marketing options for small businesses have never been greater, which makes the choices that much more difficult. It’s important to first ask yourself a few simple questions: Where is Your Audience?...

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5 Ways to Make Banner Ad Promotions Work For You

5 Ways to Make Banner Ad Promotions Work For You

Banner ad promotions are as old as the Internet, and there may be some who think the banner ad is dead. But according to Nielson’s most recent Trust in Advertising report, consumer trust in banner ads has nearly doubled in the past six years. Flashing images, little creatures running back and forth across the screen and the dizzying arrays of vibrant colors have been replaced...

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How Programmatic Ad Buying Will Grow in 2015

How Programmatic Ad Buying Will Grow in 2015

Online ad purchases involving people are on the way out. In 2015, display advertising will be primarily managed through computer-driven sales. The New York Post points to a recent report from eMarketer that forecasts 55 percent of all such sales will be done by computers by the end of the year, as technology takes up the tedious task of determining optimal ad rates and deciding...

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5 Tips for Success With B2B Premium Display Advertising

5 Tips for Success With B2B Premium Display Advertising

Many B2C marketers have a difficult relationship with premium display advertising. Tracking ROI isn’t a straightforward proposition, which makes justifying this expenditure challenging. The task is even more daunting for B2B marketers, who operate in a very different landscape with a longer, more multifaceted buy cycle. But you don’t need to jettison the display-ad component of your marketing strategy — you just need to learn...

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