Blog


Concept of price, delivery, quality and reliability leading to customer satisfaction, blackboard

Customer Satisfaction is our Specialty!

Statesman Media is proud to share that its parent company, Cox Media Group, placed second for the 2015 Google AdWords Premier SMB Partner Award in the category of Highest Customer Satisfaction. The Google AdWords Premier SMB Partner Program is a limited to less than 1% of Google Partners who have the most in-depth AdWords expertise, provide full service campaign management, and deliver a top level...

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Employee Spotlight: Karlee Steele

Employee Spotlight: Karlee Steele

Joined Statesman Media: June 2011, CMG 2008 Hometown: El Paso, Texas Position: Sales Manager with a focus on recruitment and regional local majors business School and Degree: Texas State University: BS in Journalism Favorite Beverage: Deep Eddy Ruby Red You have over 15 years of media sales experience. What has the journey looked like? I started as a new business sales rep in the TV...

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One Day University

One Day University

The Austin American Statesman hosted One Day University here in Austin yesterday. It was a great day of learning and sharing with four award-winning professors. Psychology, Astronomy, History, Politics, and Music were just some of the topics at this season’s event.  Students and professors engaged in healthy discourse and shared learning. Why Some People Are Resilient, and Others Are Not was presented by Dr. Andrew Shatté of  University...

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Young man in supermarket comparing bottles of oil, rear view, close-up

Consumer Decision Making Process

The Consumer Decision-Making Process is based on many years of consumer research. It explains the different thought processes consumers go through when making a transaction. While the context surrounding the transaction may vary a great deal by location, amount, emotion and time allowed, the brain goes through a very similar process each time commerce occurs. It’s important for you to be aware of how your...

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Austin’s IAB Certified Digital Experts

Austin’s IAB Certified Digital Experts

Planning and executing a digital marketing campaign is difficult, even for seasoned marketers.  There are a countless strategies and tactics to target potential customers:  SEM, SEO, Display Marketing, Remarketing, Reputation Management, Mobile, Email, Social Media, Video, and more.  Having an expert help guide you through the digital landscape is important to ensure you’re maximizing your digital marketing investment. This month, we’re happy to announce all...

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Austin Light Up Metal Sign Hanging on Textured Wall

Mayor Adler Headlines “Marketing to the New Austin” Event

WED., SEPT. 30, 2015 – 8:30-11 A.M. Austin’s gravitational pull is undeniable. According to the U.S. Census Bureau, 157 people per day move to the Austin metro area. Such exponential growth has led to sweeping demographic evolution. Businesses need to understand the cultural shifts and future implications, and adjust the way they market to the new Austin.   On Wednesday, Sept. 30, Statesman Media hosts...

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Fonts and Typography in Design

Fonts and Typography in Design

I’ve been lucky enough in my career to have worked with a number of exceptional designers, and one thing I was always drawn to in the work of those I admired was their use of fonts and typography. For me and the way I design, the use of fonts is of paramount importance, and is often the place I start when trying to convey an...

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Employee Spotlight: Richard Romeo

Employee Spotlight: Richard Romeo

Joined Statesman Media: May 2013 Hometown: Clear Lake, Texas Position: Senior Account Executive of Real Estate School and Degree: Texas State University: BF in Journalism, BA  in Acting Favorite Austin Food Truck: Hand Held What is the environment for a millennial working in a traditional media company? Working for a traditional media company is an interesting cross between the old world and new world. It...

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Hyper-Local Marketing – What Does it Mean?

Hyper-Local Marketing – What Does it Mean?

Hyper-Local marketing is a buzzword for marketing that’s focused in a targeted area or neighborhood. For us, it is simply relevant marketing. There are 4 key strategies all businesses should focus on in order to own their “hyper-local” markets: – Social: Social media is the new “word of mouth” advertising. Be a part of the conversation! Social Media allows you to drive direct response with fresh...

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