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Psyhcograhic Marketing

Psyhcograhic Marketing

While psychographic marketing might sound like a serial killer advertising, it’s not! Psychographic marketing is actually a very intelligent way to target users. Psychographics is the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. It’s based on a strategy of understanding a user’s life stage, value system and behaviors, and using this to target ads. Knowing...

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Facebook and Snapchat: Ever Changing Empires

Facebook and Snapchat: Ever Changing Empires

By: Austin Chilton We are living in a digital world and social media marketing is constantly changing. More and more these days, advertisers are constantly having to keep track of the latest trends, advancements in technology, and new platforms to help digital advertisers succeed. Facebook One of the platforms that have constantly been changing with the times is Facebook Ads Manager. Facebook rolls out minor...

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austin print and deliver

Austin Print & Deliver

Print and Deliver, full saturation double-sided full color inserts…what’s old is new again. Want to reach your targeted demo? Want to do it in an impactful, cost-effective form? One that offers proof-of-purchase, customer conversion and keeps your cash register ringing? A print and deliver insert may be right for you! Retail businesses across all industries are returning to the table of good ol’ tried and...

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scheme with icons isolated main activities related to seo

SEO Basics

SEO is a complicated arena with more than enough local and national businesses promising fast and instant results. Getting through the clutter can be difficult, so we’ve put together this list of the most important elements of SEO. If you’ve had success with other tactics, share in the comments section! Content Development Keyword Research for All Pages Every page should have 2-3 keyword phrases based...

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Recruiting Trends for 2017

Recruiting Trends for 2017

Gig economy, B2E brand, talent shortage, social sourcing, mobile apply, contextual targeting – where to begin when all you want to do is hire qualified talent.  Quickly. Austin is an ideal talent fit and available jobs are at an all-time high.  So as business leaders how do we recruit and retention talent? Regardless of the talent needs there are a few tactics worth focusing on...

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Statesman Studio Celebrates 2nd Anniversary!

Statesman Studio Celebrates 2nd Anniversary!

Statesman Studio, the in-house ad agency at Statesman Media, celebrated its second birthday this month. The team’s sophomore year was a good one, thanks to a immensely talented and super-hard working team of sales account executives, who brought Studio an amazing list of new clients and projects. In conjuction with its second anniversary, Studio launched a new website, which features the team, its work, and...

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IP Targeting to New Movers

IP Targeting to New Movers

Digital display advertising continues to grow as its ability to target narrow continues to improve.  IP Targeting is a tactic that is allowing marketers to pinpoint their best consumers and prospects.  Quite simply, if you have an address list, we deliver a digital ad message to those specific addresses   A strong use of IP targeting that is becoming more prominent is around a New...

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Native Ads: The Digital Chameleon

Native Ads: The Digital Chameleon

It’s happened to all of us. While browsing online, you come across an article that interests you, click and immediately engage with the content. After perusing the story, you notice the words sponsored by” or “promoted by” and can’t help but feel “duped”. But, instead of glazing over the ad, you took action. This is a great example of the power of native advertising. You...

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Visit Statesman Media

Visit Statesman Media

We love living in Austin, and the location of Statesman Media simply can’t be beat! There’s so many great things to do and see within just a few steps of our building. Whether you’re a visitor or a local, if you’re looking for Austin attractions, come visit the presses at the Austin American Statesman. Tours will be given for the next few months where you can learn about...

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Over the Top Media

Over the Top Media

What is Over The Top (OTT) Advertising? There’s no denying that throughout the internet-proliferated world, people of all ages and demographics are moving away from tradition medium toward wired ones. This is no exception for television, where people are tuning less into broadcast or paying for cable or satellite and starting to use web-based providers. It all started with Netflix’s streaming service being a small player...

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