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Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Native Advertising. Content Marketing. Advertorial. Native Content. Sponsored Content. Complicated, right? It doesn’t have to be. In this article, these terms will be demystified. Let’s start with easy definitions. Native Advertising: Any advertisement that looks like the rest of the actual content around it. So in a newspaper it looks like a story or article. On Facebook, it looks like a post. In the movie...

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Statesman Studio Joins Ideabar

Today we’re proud to announce that Statesman Studio is taking the next step in its evolution by joining forces with Ideabar, a Cox Media Group (CMG) agency, headquartered in West Palm Beach, FL. In Ideabar’s continual effort to tell powerful brand stories for clients, as well as to align with broader CMG initiatives to serve a national market, the combination of offices will offer an...

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Top Tips for Keyword Research

Top Tips for Keyword Research

The starting point for any search campaign, be it PPC or SEO, all starts with quality keyword research. The success of all your efforts for paid and organic will be contingent on selecting just the right keywords. SEO Keywords vs PPC Keywords While PPC and SEO have a lot in common as far as digital marketing tactics, the strategies are very different. The most important...

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Employee Spotlight – Daniel Loyd

Employee Spotlight – Daniel Loyd

Name: Daniel Loyd Hometown: Austin, Texas Position: Executive Video Producer of Statesman Studio Joined Statesman Media: July 2015 School and Degree: University of Texas at Austin – Radio Television Film Best Queso in Austin: Can’t eat Dairy, but when I did, Kerbey Queso. How did you get started in Video Production? I knew in college that I wanted to be involved with film, so after...

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An Update on Wearable Technology

An Update on Wearable Technology

Wearables – or electronic accessories worn by people – have had a fair amount hype in the marketing world this decade, especially since the launch of the Apple Watch in 2015. According to AYTM Market Research, over 26% of US Internet users have purchased at least one Wearable as of February 2017, with most of those people looking for buying them for Fitness reasons.  Wearables...

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How to “Design Your Marketing” with Statesman Studio

How to “Design Your Marketing” with Statesman Studio

By Drew Carr Statesman Studio is a full-service ad agency made up of creative storytellers. Backed by Statesman Media & Cox Media Group and driven by data and results, we offer marketing, media, creative, branding, social, video & native— with access to the research tools and nationwide reach typically found in larger, more expensive firms. If you’re looking to grow your business, Statesman Studio is...

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Fake News Gives Honest Advertisers a Genuine Opportunity

Fake News Gives Honest Advertisers a Genuine Opportunity

By: Joe Vinsik We will not get political in this post. There, it’s upfront. I just want you to have proper expectations. In any case, you are most likely aware that fake news is a big topic of conversation right now. You might think that makes the buyer more beware when reading content published by and or written by an advertiser instead of a traditional...

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Psyhcograhic Marketing

Psyhcograhic Marketing

While psychographic marketing might sound like a serial killer advertising, it’s not! Psychographic marketing is actually a very intelligent way to target users. Psychographics is the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. It’s based on a strategy of understanding a user’s life stage, value system and behaviors, and using this to target ads. Knowing...

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Facebook and Snapchat: Ever Changing Empires

Facebook and Snapchat: Ever Changing Empires

By: Austin Chilton We are living in a digital world and social media marketing is constantly changing. More and more these days, advertisers are constantly having to keep track of the latest trends, advancements in technology, and new platforms to help digital advertisers succeed. Facebook One of the platforms that have constantly been changing with the times is Facebook Ads Manager. Facebook rolls out minor...

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austin print and deliver

Austin Print & Deliver

Print and Deliver, full saturation double-sided full color inserts…what’s old is new again. Want to reach your targeted demo? Want to do it in an impactful, cost-effective form? One that offers proof-of-purchase, customer conversion and keeps your cash register ringing? A print and deliver insert may be right for you! Retail businesses across all industries are returning to the table of good ol’ tried and...

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