Blog


Native Advertising in its Native Environment

Native Advertising in its Native Environment

I’ve told you before about native and the ways it can lift your brand awareness, create affinity and trust, and help to tell ‘your story’. Now I’ll show you what I’m talking about with great examples from top brands across the webiverse. Wait, is webiverse a Spiderman thing because that’s probably trademarked. Keep your eye out for a cease and desist boys. Now on with...

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Digital Media Attribution Models

Digital Media Attribution Models

“How did a customer find my business?” “How is my advertising campaign performing, and what is REALLY working?” “Is my money being spent well?” “Am I getting a high ROI?” These are the questions that keep business owners up at night. And one of the best ways to answer these questions is: Attribution! What is Attribution? Attribution is who gets the credit for the conversion...

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Google’s Mobile-First Index

Google’s Mobile-First Index

Google has been stressing the need for webmasters to provide their users with a positive mobile experience for some time. And that makes sense; 3 out of every 5 searches happen on mobile, and mobile far outpaces desktop as the number one method of searching. Like all search engines, Google’s chief concern is getting users to the right page with correct information and a positive...

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Click Fraud & Digital Marketing Bandits

Click Fraud & Digital Marketing Bandits

What is Click Fraud? The Association of National Advertisers (ANA) and the advertising-fraud firm White Ops conducted a study suggesting marketers could lose as much as $6.5 billion from click fraud in 2017 globally. Luckily, this is down 10% from 2016. Still, with reason, many reluctant business owners will cite click fraud as a major reason to not engage in digital marketing. While click fraud...

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Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Everything You Always Wanted to Know About Native Advertising but Were Too Confused to Ask

Native Advertising. Content Marketing. Advertorial. Native Content. Sponsored Content. Complicated, right? It doesn’t have to be. In this article, these terms will be demystified. Let’s start with easy definitions. Native Advertising: Any advertisement that looks like the rest of the actual content around it. So in a newspaper it looks like a story or article. On Facebook, it looks like a post. In the movie...

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Statesman Studio Joins Ideabar

Today we’re proud to announce that Statesman Studio is taking the next step in its evolution by joining forces with Ideabar, a Cox Media Group (CMG) agency, headquartered in West Palm Beach, FL. In Ideabar’s continual effort to tell powerful brand stories for clients, as well as to align with broader CMG initiatives to serve a national market, the combination of offices will offer an...

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Top Tips for Keyword Research

Top Tips for Keyword Research

The starting point for any search campaign, be it PPC or SEO, all starts with quality keyword research. The success of all your efforts for paid and organic will be contingent on selecting just the right keywords. SEO Keywords vs PPC Keywords While PPC and SEO have a lot in common as far as digital marketing tactics, the strategies are very different. The most important...

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Employee Spotlight – Daniel Loyd

Employee Spotlight – Daniel Loyd

Name: Daniel Loyd Hometown: Austin, Texas Position: Executive Video Producer of Statesman Studio Joined Statesman Media: July 2015 School and Degree: University of Texas at Austin – Radio Television Film Best Queso in Austin: Can’t eat Dairy, but when I did, Kerbey Queso. How did you get started in Video Production? I knew in college that I wanted to be involved with film, so after...

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An Update on Wearable Technology

An Update on Wearable Technology

Wearables – or electronic accessories worn by people – have had a fair amount hype in the marketing world this decade, especially since the launch of the Apple Watch in 2015. According to AYTM Market Research, over 26% of US Internet users have purchased at least one Wearable as of February 2017, with most of those people looking for buying them for Fitness reasons.  Wearables...

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How to “Design Your Marketing” with Statesman Studio

How to “Design Your Marketing” with Statesman Studio

By Drew Carr Statesman Studio is a full-service ad agency made up of creative storytellers. Backed by Statesman Media & Cox Media Group and driven by data and results, we offer marketing, media, creative, branding, social, video & native— with access to the research tools and nationwide reach typically found in larger, more expensive firms. If you’re looking to grow your business, Statesman Studio is...

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