Blog


IP Targeting to New Movers

IP Targeting to New Movers

Digital display advertising continues to grow as its ability to target narrow continues to improve.  IP Targeting is a tactic that is allowing marketers to pinpoint their best consumers and prospects.  Quite simply, if you have an address list, we deliver a digital ad message to those specific addresses   A strong use of IP targeting that is becoming more prominent is around a New...

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Native Ads: The Digital Chameleon

Native Ads: The Digital Chameleon

It’s happened to all of us. While browsing online, you come across an article that interests you, click and immediately engage with the content. After perusing the story, you notice the words sponsored by” or “promoted by” and can’t help but feel “duped”. But, instead of glazing over the ad, you took action. This is a great example of the power of native advertising. You...

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Visit Statesman Media

Visit Statesman Media

We love living in Austin, and the location of Statesman Media simply can’t be beat! There’s so many great things to do and see within just a few steps of our building. Whether you’re a visitor or a local, if you’re looking for Austin attractions, come visit the presses at the Austin American Statesman. Tours will be given for the next few months where you can learn about...

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Over the Top Media

Over the Top Media

What is Over The Top (OTT) Advertising? There’s no denying that throughout the internet-proliferated world, people of all ages and demographics are moving away from tradition medium toward wired ones. This is no exception for television, where people are tuning less into broadcast or paying for cable or satellite and starting to use web-based providers. It all started with Netflix’s streaming service being a small player...

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Programmatic Advertising for SMBs

Programmatic Advertising for SMBs

What the heck is programmatic advertising? Simply put, programmatic advertising is a streamlined, highly-efficient way to buy display, or banner ads. Programmatic advertising allows you to target specific types of audience based on the your goals. You can tailor your ad to individuals or demographic niches based on this more precise type of targeting. The key to programmatic is deciding what your campaign goals, or key performance indicators (KPI’s) are....

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Austin360 Studio Sessions

Austin360 Studio Sessions

One of the best ways to reach new customers and stay top-of-mind with existing customers is to sponsor a local event that puts you right in front of them. The Austin American Statesman and Austin360 have a wealth of experience putting on Cap10k, Rock the Lot, Austin360 Amphitheater and much more! We’re expanding our array of events for a new super-cool series called Austin360 Studio Sessions. Austin360 Studio...

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Paid Search Extensions

Paid Search Extensions

Google AdWords offers a variety of extensions that can enhance your paid search ad, give more information about your business, entice click-through rate and occupy more real estate on a search engine results page. Google uses its proprietary algorithm to determine the frequency of displaying your extensions, so it’s impossible to guarantee extensions appearing for individual searches. That being said, extensions are easy to create...

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Google Seminar hosted at Statesman Media

Google Seminar hosted at Statesman Media

Statesman Media will be hosting its annual seminar with Google on Tuesday, August 2, 2016 for SMB owners and the Austin advertising and marketing community from 9:00am – 12:00pm. As part of Local Solutions and Cox Media Group, Statesman Media is a Google Premier Partner in Austin.  Sheldon Bernstein from Google will be featured speaker, showcasing the Evolving Search Landscape in 2016.  Zuri Stanback of...

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Over the Edge

Over the Edge

The Make-A-Wish Over the Edge event was held this past Saturday and Sunday at the W Austin Hotel.  Seven Statesman Media team members rappelled down 38 stories to meet cheering family, friends and colleagues.  Katie Smith, Steve Collins, Perla Adame, Gabby Munoz, Eric Webb and David Kennedy rappelled on Saturday and Cameron Biehle on Sunday.  The Statesman Media team raised $12,647 for Over the Edge...

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